VeloEuropa Cyfac Catalog

Designed to highlight VeloEuropa Import’s main brand, Cyfac – a french frame manufacturer those pedigree is rich and those craftsmanship is second to none – this catalog would also act as a means to heighten the brand awareness. By taking visual queues from their logo, color palette and frame designs and incorporating rich black and layered panels with fashion-inspired photography, the catalog raises the frames to artwork.

The final piece is a 16-page high gloss catalog printed locally on post-consumer recycled paper. It was distributed nationally at tradeshows and to dealers to showcase and educate potential customers about this great cycling company.