The latest at Fischer

I’ve been doing a lot of work with Fischer lately. It’s that time of year where they make a big push as the season fast approaches and many people are in the market for new equipment. We’ve spread magazine ads, a consumer catalog, inserts and posters throughout the country as part of their branding and promotional efforts. Here are a few more ads and as well as a Team Fischer/Craft poster featuring Dr. (that’s right, he’s an ER doc when he’s not a pro skier) Adam Swank – third at the American Birkebeiner last year. 

These types of projects are fun, but they can also be challenging, as Fischer has very strict corporate branding guidelines for all of their media… Everything goes through their world headquarters in Reid, Austria first. I’ve been very lucky to have been working with some great people on these projects, both here in New England, where Fischer US is based, as well as “across the pond.” 

We’ll have more Fischer soon. In the meantime, keep an eye out for these ads and others in the ski publications nationally.