Team Columbia-Highroad Uniform

Known internally as the “superhero” design, the 2009 Team Columbia-Highroad uniform design was a huge departure from the team’s previous look – a more classic, retro theme. Team owner, Bob Stapleton, wanted something over the top, punchy, aggressive and bold. After over a dozen iterations, color theory studies and concepts, we came up with this anatomical design. Inspiration for the kit was drawn from motocross, superheros and body armour. The yellow and white gave the kit a very distinct and bold look that stands out in the colorful peloton. When the team debuted the new kit at their January 09 training camp, it turned heads and raised eyebrows — exactly the goal of the design. It became a fan favorite in its tenure and was well-known for the love-it-or-hate-it  reaction it received.

Special Giro Edition Jersey

This special edition jersey was designed to commemorate the 100th edition of the Giro d’Italia in 2009. Built on MOA’s new Aero Jersey technology, the Giro edition jersey was a modified design of the Team Columbia-Highroad ’standard issue’ jersey with the additon of the pink, red, white and green bands, symbolic of one of the worlds greatest and longest running races, the Tour of Italy.

Photos: ©Tim De Waele