Packaging

The packaging for the new release of Picture Window Pro 5 was designed to illustrate dramatic enhancement in the software’s capabilities through bold color and abstract photography that gives a sense of motion – as if the box is exploding (with new features, of course…). The new branding is used throughout Digital Light & Color’s marketing efforts in magazine ads, web banners and articles.
 
      
 

Print Advertising

The full-page magazine ad, printed in Shutterbug and Outdoor Photographer, extends the dramatic and bold new branding of the Picture Window Pro 5 packaging with rich blacks, punchy imagery and smooth reflective surfaces. The result is a high-zoot image that visually communicates the power of Digital Light & Color’s flagship software.