Retail Control Systems

Retail Control Systems came to us looking for a complete overhaul of their brand. Being in the business of poit-of-sale solutions, it’s challenging to draw much visual inspiration from the products and services that they offer. Known more commonly as “RCS” we decided to emphasize this part of their identity. We chose to use colors that where both ‘techy’ (the bright green) and trustworthy (the navy blue) to instill a sense of what the company was about: cutting-edge solutions and dependable customer support.