HED Special Edition Decals

Dino at HED Cycling wanted us to develop some one-off wheel decals for a few high-profile riders, namely: Mark Cavendish, Bernhard Eisel and Andre Greipel. They were to be applied to the rider’s own personal wheels for training and racing. We spoke with the riders and drew from some of the nicknames and personality that they are known for to create these special designs. Cavendish’s signature and Eisel’s donkey were existing logos that we incorporated intot their designs.