What does it mean to follow one of the world’s largest cycling teams? In building High Road Sports’ fan site, the challenge was to organize all of the team media in such a way so that it would be accessible to fans, easy to follow and fun to explore.
The overall design ties in with the team’s branding and with the main site, yet with a ‘behind-the-scenes’ twist, implying the exclusivity of the content seen here. The result is a fun, informal and informative site for the team’s supporters.