Sheehan Graphic Design, LLC » Featured

Fischer Yellowstone Ad

Brad Sheehan — Thu, 29 Oct 2009 08:35:09 +0000

We do a lot of work for Fischer Sports, USA and all of the work has to adhere to a very rigid corporate branding initiative to ensure that their brand remains intact globally.

Team Columbia-HTC Passat

Brad Sheehan — Wed, 24 Jun 2009 22:18:02 +0000

The Team Columbia-HTC branded Volkswagen Passat is one of the many vehicles in the fleet of support vehicles that the team uses to transfer from race to race. Buses, vans, cars and box trucks are all branded with the team’s identity – visually connecting every aspect of the team. Many of the concepts from Columbia HTC’s racing kits were employed on the vehicles and throughout the team marketing material. The bold color and modern design stands out in the caravan when the race speeds by.

Photos: ©Tim De Waele

Team Columbia-HTC Uniform

Brad Sheehan — Wed, 24 Jun 2009 22:08:49 +0000

Developed for Highroad Sports, Inc., the owners of Team Columbia-HTC, the 09 Tour de France debut racing kit was an evolution of the previous design, while introducing new/modern elements that complimented the new co-sponsor, HTC.

The Highroad trademark yellow and white was highlighted by HTC’s brand color green. Clean lines and flowing shapes create a smooth, streamlined design that pays attention to the previous edition of the team kit with its anatomical armour – inspired by moto GP and high performance protective gear. The unique look stands out in the peloton and turns heads in any setting.

In order to achieve the clean and ’seamless’ looking design, careful attention was paid to the orientation of the fabric panels and how they are joined. Working closely with Highroad and MOA, the team’s clothing manufacturer, we were able to create a design that was continuous – something not commonly seen in sublimation.

Photos: ©Tim De Waele

Capo 2010 Collection

Brad Sheehan — Tue, 05 May 2009 22:10:54 +0000

Capo’s 2010 in-line collection introduces new fabrics, technologies and cuts. The complete line includes new men’s and women’s designs with a broad range of design themes from the more traditional to the race-inspired, to the over-the-top standout. We worked closely with Gary and Rob at Capo on these designs to keep them “Capo” while creating something completely new.

Look for them at the best cycling retailers this spring.

Above Photo © James Garrahan

Picture Window Pro – Moto Ad

Brad Sheehan — Thu, 26 Feb 2009 22:03:04 +0000

The full-page magazine ad, printed in Shutterbug and Outdoor Photographer, extends the dramatic and bold new branding of the Picture Window Pro 5 packaging with rich blacks, punchy imagery and smooth reflective surfaces. The result is a high-zoot image that visually communicates the power of Digital Light & Color’s flagship software.

Ski Ranking Ad

Brad Sheehan — Tue, 09 Dec 2008 08:38:04 +0000

Full-page Magazine advertisement developed for the big four in nordic skiing. This is a great example of how simple graphics can deliver a powerful message.

Team Columbia-Highroad Uniform

Brad Sheehan — Sun, 07 Dec 2008 22:08:20 +0000

Known internally as the “superhero” design, the 2009 Team Columbia-Highroad uniform design was a huge departure from the team’s previous look – a more classic, retro theme. Team owner, Bob Stapleton, wanted something over the top, punchy, aggressive and bold. After over a dozen iterations, color theory studies and concepts, we came up with this anatomical design. Inspiration for the kit was drawn from motocross, superheros and body armour. The yellow and white gave the kit a very distinct and bold look that stands out in the colorful peloton. When the team debuted the new kit at their January 09 training camp, it turned heads and raised eyebrows — exactly the goal of the design. It became a fan favorite in its tenure and was well-known for the love-it-or-hate-it reaction it received.

Special Giro Edition Jersey

This special edition jersey was designed to commemorate the 100th edition of the Giro d’Italia in 2009. Built on MOA’s new Aero Jersey technology, the Giro edition jersey was a modified design of the Team Columbia-Highroad ’standard issue’ jersey with the additon of the pink, red, white and green bands, symbolic of one of the worlds greatest and longest running races, the Tour of Italy.