We do a lot of work for Fischer Sports, USA and all of the work has to adhere to a very rigid corporate branding initiative to ensure that their brand remains intact globally.
The Team Columbia-HTC branded Volkswagen Passat is one of the many vehicles in the fleet of support vehicles that the team uses to transfer from race to race. Buses, vans, cars and box trucks are all branded with the team’s identity – visually connecting every aspect of the team. Many of the concepts from Columbia [...]
Developed for Highroad Sports, Inc., the owners of Team Columbia-HTC, the 09 Tour de France debut racing kit was an evolution of the previous design, while introducing new/modern elements that complimented the new co-sponsor, HTC.
The Highroad trademark yellow and white was highlighted by HTC’s brand color green. Clean lines and flowing shapes create a smooth, [...]
Capo’s 2010 in-line collection introduces new fabrics, technologies and cuts. The complete line includes new men’s and women’s designs with a broad range of design themes from the more traditional to the race-inspired, to the over-the-top standout. We worked closely with Gary and Rob at Capo on these designs to keep them “Capo” while creating [...]
The full-page magazine ad, printed in Shutterbug and Outdoor Photographer, extends the dramatic and bold new branding of the Picture Window Pro 5 packaging with rich blacks, punchy imagery and smooth reflective surfaces. The result is a high-zoot image that visually communicates the power of Digital Light & Color’s flagship software.
Full-page Magazine advertisement developed for the big four in nordic skiing. This is a great example of how simple graphics can deliver a powerful message.
Known internally as the “superhero” design, the 2009 Team Columbia-Highroad uniform design was a huge departure from the team’s previous look – a more classic, retro theme. Team owner, Bob Stapleton, wanted something over the top, punchy, aggressive and bold. After over a dozen iterations, color theory studies and concepts, we came up with this [...]