Just finished up a jersey design for Right To Play. The design will be used for their Brussels to London ride this summer from July 4th to the 7th. More information about the ride here
Was happy to be involved with such a great organization and a great cause.
More about Right To Play (from their [...]
We just finished designing some banner ads for an auction that Team HTC-Columbia and Garmin-Tansitions are having to raise money for the USA Cycling National Development Teams. They’re auctioning off a seat in their team cars for the spring classics at Tour of Flanders and Paris-Roubaix. Pretty cool. Look for the banners on the major [...]
Media and VIP invites for select team events. Formatted for email.
Time trial helmets for Team HTC-Columbia, including special graphics for all of their National Champions. The designs are produced in vinyl and adhered to the team’s Uvex TT helmets.
A bold new T-Shirt design used at events as a promotional item for Team HTC-Columbia.
Dino at HED Cycling wanted us to develop some one-off wheel decals for a few high-profile riders, namely: Mark Cavendish, Bernhard Eisel and Andre Greipel. They were to be applied to the rider’s own personal wheels for training and racing. We spoke with the riders and drew from some of the nicknames and personality that [...]
The G.S. Capo logo is a signature line of Capo normally reserved for R&D or limited editions. The logo incorporates insporations from the Premier League Soccer clubs and moto GP. By incorporating elements from their main brand logo, the G.S. Capo logo becomes an extension of their brand – adding another dimension to the company’s [...]
We designed this uniform for the custom frame builder in Somerville, MA, incorporating some of the artistic details found on their beautifully-crafted handmade frames.
It’s been a long and busy summer and I’ve neglected updating the site. We have many new changes planned and will be implementing them over the next month or so – squeezing it in between client work and life…
Part I: May-June
May and June were very busy. Mostly dedicated to a total rebranding of Team Columbia [...]
Web advertising for Capo’s 2010 In-line and custom divisions. These ads appear on the largest cycling news websites in the world.
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2010 Reynolds Cycling Factory kit uses the company’s brand colors and incorporates their logo as a subtle background texture. The integrated jersey and bib short design, along with the clean/flowing lines create a streamlined look, implying speed, wind and motion. The kit was manufatured by Capo in Italy.
IITC contacted us to develop a new brand that they could use to market their club to new members. Drawing off of their name and their locale in sunny (and hot!) southern California, we incorporated the bold red-orange flames and the mountains – both elements that they’ve used in the past – into a logo [...]
The Team Columbia-HTC branded Volkswagen Passat is one of the many vehicles in the fleet of support vehicles that the team uses to transfer from race to race. Buses, vans, cars and box trucks are all branded with the team’s identity – visually connecting every aspect of the team. Many of the concepts from Columbia [...]
Developed for Highroad Sports, Inc., the owners of Team Columbia-HTC, the 09 Tour de France debut racing kit was an evolution of the previous design, while introducing new/modern elements that complimented the new co-sponsor, HTC.
The Highroad trademark yellow and white was highlighted by HTC’s brand color green. Clean lines and flowing shapes create a smooth, [...]
Developed for Team GoGreen in Singapore
There’s been a strong cycling theme in a good number of the projects we’ve been working on lately. Here are just the bigger ones that we’ve recently completed.
In addition, there are several new projects in the works. The Inland Inferno Tri Club will be getting a new logo refresh and a new website in the [...]
Capo’s 2010 in-line collection introduces new fabrics, technologies and cuts. The complete line includes new men’s and women’s designs with a broad range of design themes from the more traditional to the race-inspired, to the over-the-top standout. We worked closely with Gary and Rob at Capo on these designs to keep them “Capo” while creating [...]
HED Cycling was looking for a design that would compliment their wheel branding. The mainly black and white design incorporates a subtle carbon texture and the assymetrical format adds interest and movement – visual queues from some of the fastest wheels in the world.
The 2009 Capo collection introduced seven new designs ranging from simple and understated to assymetrical, modern and bold. With a coloful palette and the use of subtle tone on tone patterns and fades, the line-up is diverse yet unified — and of course, very Capo.
Photos © James Garrahan
Developed for Highroad’s Technology Development division, the “TechDev” logo marries the Highroad main brand with the design developed for their disc wheels. The circular/spiral design with crisp lines gives the logo a sense of speed and motion – complimenting the mission of the TechDev team. The logo was used on team prototype bikes as well [...]
Some nice shots of the new racing kit and vehicles on VeloNews:
http://www.velonews.com/article/86458/columbia-highroad-even-more-ambitious-in-2009
Check out the News Feature about the Columbia High Road launch and the new uniform on cyclingnews.com.
Here’s the link: http://www.cyclingnews.com/features.php?id=features/2009/columbia_launch09
High Road presented the team today in Cala Serena, Mallorca. I’ve been fortunate enough to be here for the event and to get a firsthand look at the hours and hours myself and High Road have put into this new look. I must say, I wasn’t sure what the reception would be or how the [...]
After traveling ~20 hours, I arrived last night in Cala Serena, Mallorca, Spain for the Team Columia – High Road training camp. I’m very excited to be here and can’t wait to see how all of the designs we put together for the team racing kits, vehicles, etc. came out. I still have not seen [...]
Known internally as the “superhero” design, the 2009 Team Columbia-Highroad uniform design was a huge departure from the team’s previous look – a more classic, retro theme. Team owner, Bob Stapleton, wanted something over the top, punchy, aggressive and bold. After over a dozen iterations, color theory studies and concepts, we came up with this [...]
2009 MetLife Cycling Team Uniform. Worn throughout the season by the New England Elite-Amateur squad to numerous podiums. Manufactured by Capo in Italy.
We are planning on producing a Sheehan Graphic Design Cycling Kit. The clothing is top of the line and produced by Capoforma. We will be offering the clothing as pre-order items at our cost as incentive to order early and so that we can meet the minimum quantities required to do a custom order.
Check out [...]
I recently finished a season recap of sorts for MetLife Cycling. The idea behind this 13-page piece is to thank the team sponsors, recap the season and lead into the 2009 season with preliminary information.
The challenge of a piece like this is keeping it brief. The team has a 7-month season that needs to be [...]
Trek makes a decent bike for cyclocross. They are more known for their road and mountain bikes, as are most companies in the industry. Cyclocross is not a huge market and although it has a passionte and growing following, it’s hard to believe that it will ever reach the level as other forms of cycling [...]
Edurance Performance Training Centers in San Francisco and Mill Valley, CA were looking for a design that was an evolution of their previous design – something that would compliment it and not appear totally different or out of place. The design incorporates their ‘e’ logo as a backgound pattern and the vertical lines of the [...]