SGD.cc » cycling

I Ride for the Kids

Brad — Fri, 15 Jul 2011 18:56:29 +0000

The Prouty

Brad — Tue, 12 Apr 2011 04:35:43 +0000

SGD Kit – 2011

Brad — Sat, 12 Feb 2011 04:37:10 +0000

Capo Dealer Catalog

Brad — Mon, 10 Jan 2011 05:07:29 +0000

Capo

Brad — Sat, 01 Jan 2011 04:22:57 +0000

Collections

Each collection employs unifying elements: logos, colors, fabric, cut and design elements, to give the entire collection a cohesive feel. From year to year, we examine what was done in the past and couple that with the latest design ideas, trends and technology to create an ever-evolving and growing brand.

Catalogs

Dealer catalogs are often the first look at the new season of apparel. Each photograph, each line drawing and every description is given more emphasis. Our attention to the details: drawing each item to scale, illustrating each stitch type, zipper, and trim, all contribute to the image of this high quality and detail-oriented brand.

Logos

The Capo collections have developed to include several levels of technology, fabric spec and cut. We worked with Capo to develop sub-sets of logotypes to signify each of these levels within the collection. The logotypes were designed to complement not only the overall look and feel of the brand, but the design of the apparel within each level – considering the color palette and even the target audience for the particular pieces.

HTC-Highroad Kit

Brad — Sun, 12 Dec 2010 04:31:33 +0000

Photos: ©Tim De Waele

Capo 2011 Collection

Brad — Tue, 12 Oct 2010 04:38:24 +0000

Padrone

Cyan / Roma

Martello

Dorato

Turismo

Cipressa

Ispra

Bacio

Arona

Photos: © Forrest Arakawa

Right To Play

Brad — Fri, 26 Mar 2010 14:16:15 +0000

Just finished up a jersey design for Right To Play. The design will be used for their Brussels to London ride this summer from July 4th to the 7th. More information about the ride here

Was happy to be involved with such a great organization and a great cause.

More about Right To Play (from their website)

Formerly Olympic Aid, Right To Play is one of the largest children and youth focused charities in the world. At Right To Play we believe that sport and play can offer children and youths better physical, social and emotional health.
Sport and play allow for young people to express themselves in a safe and supportive environment where they can develop to their full potential.

Furthermore, the natural convening power of sport serves to unite communities and reduce social tensions.

Web banners for cycling team auctions

Brad — Wed, 10 Feb 2010 06:47:51 +0000

We just finished designing some banner ads for an auction that Team HTC-Columbia and Garmin-Tansitions are having to raise money for the USA Cycling National Development Teams. They’re auctioning off a seat in their team cars for the spring classics at Tour of Flanders and Paris-Roubaix. Pretty cool. Look for the banners on the major cycling news websites…

Here’s a link to the article:

http://www.cyclingnews.com/news/american-teams-auction-spring-classics-team-car-seats

And their respective websistes for placing a bid.

Team HTC-Colmbia:

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=290401030378&ssPageName=STRK:MESELX:IT

Garmin-Trasitions:

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=290401034920&ssPageName=STRK:MESELX:IT

Columbia-HTC TT Helmets

Brad — Sat, 12 Dec 2009 05:03:03 +0000