We recently finished this ad for Digital Light & Color’s new release of Picture Window Pro – their flagship photo editing software. We’ve been working with Digital Light & Color for years, creating their packaging, advertisements and website. Their ads frequently appear in photography publications such as PC Photo, Shutterbug, InDesign, Outdoor Photographer and others. [...]
The full-page magazine ad, printed in Shutterbug and Outdoor Photographer, extends the dramatic and bold new branding of the Picture Window Pro 5 packaging with rich blacks, punchy imagery and smooth reflective surfaces. The result is a high-zoot image that visually communicates the power of Digital Light & Color’s flagship software.
The packaging for the new release of Picture Window Pro 5 was designed to illustrate dramatic enhancement in the software’s capabilities through bold color and abstract photography that gives a sense of motion – as if the box is exploding (with new features, of course…). The new branding is used throughout Digital Light & Color’s [...]
A full-page advertisement that appeared in some of photography’s biggest national publications, the Quick Change Artist promoted Digital Light & Color’s Color Mechanic Photoshop plug-in – software that selectively changes colors in a photo. The ad illustrates the process through screenshots of the actual software as well as bold examples what the product is capable [...]