Sheehan Graphic Design, LLC » Digital Light & Color

Picture Window Pro 5

Brad Sheehan — Sun, 29 Mar 2009 20:56:37 +0000

We recently finished this ad for Digital Light & Color’s new release of Picture Window Pro – their flagship photo editing software. We’ve been working with Digital Light & Color for years, creating their packaging, advertisements and website. Their ads frequently appear in photography publications such as PC Photo, Shutterbug, InDesign, Outdoor Photographer and others. Their software is an integral part of the trade of some of the best photographers in the world – often featured in their ads. Look for the new release ad in this month’s edition of PC Photo…

Picture Window Pro – Moto Ad

Brad Sheehan — Thu, 26 Feb 2009 22:03:04 +0000

The full-page magazine ad, printed in Shutterbug and Outdoor Photographer, extends the dramatic and bold new branding of the Picture Window Pro 5 packaging with rich blacks, punchy imagery and smooth reflective surfaces. The result is a high-zoot image that visually communicates the power of Digital Light & Color’s flagship software.

Picture Window Pro 5.0 Packaging

Brad Sheehan — Sun, 02 Mar 2008 22:03:29 +0000

The packaging for the new release of Picture Window Pro 5 was designed to illustrate dramatic enhancement in the software’s capabilities through bold color and abstract photography that gives a sense of motion – as if the box is exploding (with new features, of course…). The new branding is used throughout Digital Light & Color’s marketing efforts in magazine ads, web banners and articles.

Color Mechanic – Quick Change Ad

Brad Sheehan — Mon, 04 Feb 2008 22:04:01 +0000

A full-page advertisement that appeared in some of photography’s biggest national publications, the Quick Change Artist promoted Digital Light & Color’s Color Mechanic Photoshop plug-in – software that selectively changes colors in a photo. The ad illustrates the process through screenshots of the actual software as well as bold examples what the product is capable of. The Color Mechanic logo (shown bottom left of ad) was also developed in conjunction with this marketing effort.