We just finished designing some banner ads for an auction that Team HTC-Columbia and Garmin-Tansitions are having to raise money for the USA Cycling National Development Teams. They’re auctioning off a seat in their team cars for the spring classics at Tour of Flanders and Paris-Roubaix. Pretty cool. Look for the banners on the major [...]
Media and VIP invites for select team events. Formatted for email.
Time trial helmets for Team HTC-Columbia, including special graphics for all of their National Champions. The designs are produced in vinyl and adhered to the team’s Uvex TT helmets.
It’s been a long and busy summer and I’ve neglected updating the site. We have many new changes planned and will be implementing them over the next month or so – squeezing it in between client work and life…
Part I: May-June
May and June were very busy. Mostly dedicated to a total rebranding of Team Columbia [...]
It’s been a while since I’ve made a post here and I wanted to recap on all of the things we’ve been up to around here at Sheehan Graphic Design… it’s been quite a busy late winter/early spring.
Team Columbia – Highroad
Our work with Columbia-Highroad didn’t stop when I left Mallorca from the team camp. In [...]
Developed for Highroad’s Technology Development division, the “TechDev” logo marries the Highroad main brand with the design developed for their disc wheels. The circular/spiral design with crisp lines gives the logo a sense of speed and motion – complimenting the mission of the TechDev team. The logo was used on team prototype bikes as well [...]
High Road presented the team today in Cala Serena, Mallorca. I’ve been fortunate enough to be here for the event and to get a firsthand look at the hours and hours myself and High Road have put into this new look. I must say, I wasn’t sure what the reception would be or how the [...]
After traveling ~20 hours, I arrived last night in Cala Serena, Mallorca, Spain for the Team Columia – High Road training camp. I’m very excited to be here and can’t wait to see how all of the designs we put together for the team racing kits, vehicles, etc. came out. I still have not seen [...]
Known internally as the “superhero” design, the 2009 Team Columbia-Highroad uniform design was a huge departure from the team’s previous look – a more classic, retro theme. Team owner, Bob Stapleton, wanted something over the top, punchy, aggressive and bold. After over a dozen iterations, color theory studies and concepts, we came up with this [...]