Sheehan Graphic Design, LLC » ProTour

Team Columbia-HTC Passat

Brad Sheehan — Wed, 24 Jun 2009 22:18:02 +0000

The Team Columbia-HTC branded Volkswagen Passat is one of the many vehicles in the fleet of support vehicles that the team uses to transfer from race to race. Buses, vans, cars and box trucks are all branded with the team’s identity – visually connecting every aspect of the team. Many of the concepts from Columbia HTC’s racing kits were employed on the vehicles and throughout the team marketing material. The bold color and modern design stands out in the caravan when the race speeds by.

Photos: ©Tim De Waele

Team Columbia-HTC Uniform

Brad Sheehan — Wed, 24 Jun 2009 22:08:49 +0000

Developed for Highroad Sports, Inc., the owners of Team Columbia-HTC, the 09 Tour de France debut racing kit was an evolution of the previous design, while introducing new/modern elements that complimented the new co-sponsor, HTC.

The Highroad trademark yellow and white was highlighted by HTC’s brand color green. Clean lines and flowing shapes create a smooth, streamlined design that pays attention to the previous edition of the team kit with its anatomical armour – inspired by moto GP and high performance protective gear. The unique look stands out in the peloton and turns heads in any setting.

In order to achieve the clean and ’seamless’ looking design, careful attention was paid to the orientation of the fabric panels and how they are joined. Working closely with Highroad and MOA, the team’s clothing manufacturer, we were able to create a design that was continuous – something not commonly seen in sublimation.

Photos: ©Tim De Waele

Team Columbia-Highroad Uniform

Brad Sheehan — Sun, 07 Dec 2008 22:08:20 +0000

Known internally as the “superhero” design, the 2009 Team Columbia-Highroad uniform design was a huge departure from the team’s previous look – a more classic, retro theme. Team owner, Bob Stapleton, wanted something over the top, punchy, aggressive and bold. After over a dozen iterations, color theory studies and concepts, we came up with this anatomical design. Inspiration for the kit was drawn from motocross, superheros and body armour. The yellow and white gave the kit a very distinct and bold look that stands out in the colorful peloton. When the team debuted the new kit at their January 09 training camp, it turned heads and raised eyebrows — exactly the goal of the design. It became a fan favorite in its tenure and was well-known for the love-it-or-hate-it reaction it received.

Special Giro Edition Jersey

This special edition jersey was designed to commemorate the 100th edition of the Giro d’Italia in 2009. Built on MOA’s new Aero Jersey technology, the Giro edition jersey was a modified design of the Team Columbia-Highroad ’standard issue’ jersey with the additon of the pink, red, white and green bands, symbolic of one of the worlds greatest and longest running races, the Tour of Italy.

Photos: ©Tim De Waele

The Election, Real Estate and the Tour

Brad Sheehan — Mon, 10 Nov 2008 05:49:48 +0000

It’s been very busy around here and in light of the current state of the…ah…world, I feel fortunate for my long days. On the up side, I’d like to think there’s a light at the end of the tunnel now that we have a new administration ready to take office. We’ve been a part of some very exciting and historical times, not only on a national level but globally as well. I’ve never found myself more excited and proud to be an American and I’m looking forward to January 20th.

New Site

There are several big things going on here, most notably a very large web project that incorporates some really cutting-edge features such as Flex, a fully integrated content management system and a connection to the real estate MLS database. The new site will be the backbone of the new real estate company’s marketing and recruiting efforts, as well as a resource for its agents. I’ll be posting updates and details as things develop.

The Making of a ProTour Uniform, Preface

Another project that has been very exciting to work on is the development of a new uniform for a ProTour cycling team. For those of you who don’t know, the ProTour is basically the Major League of cycling. ProTour teams are the best in the world, competing in the largest races, such as the Tour de France.

When I got a call a few weeks back inquiring about designing a new uniform for this team, I was caught a little off guard. It’s not very often that you get a phone call like this and I was very excited to be given the opportunity to work on such a project.

Kristy and Bob have been super to work with over the last several weeks and after 11 versions and dozens of color combinations, we’ve reached a final design. I’m not at liberty to give any details or sneak peeks of the new kit, but I can say that it’s very different – not only from their design of this past season, but of ANY team I’ve ever seen. I’m looking forward to the team presentation this winter to see what kind of reception the new design receives.

Once the cat is out of the bag, I’ll be posting an article here about the process of designing such an elaborate uniform. Stay tuned.