Team Columbia – Highroad

Our work with Columbia-Highroad didn’t stop when I left Mallorca from the team camp. In fact, it became more busy with the Tour of California – America’s largest Pro stage race – only weeks away. We worked closely with Highroad’s marketing dept. Ellen and Kristy, as well as owner Bob Stapleton, to develop some new media for the event. This included numerous things, from posters, tents and signage for media events and displays, to disc wheel designs and ‘TechDev’ logo and decal designs for the time trial equipment.

Everything was designed to encapsulate the image that we’d developed with the cycling kit, while streamlining and simplifying the design to better adapt to the many different mediums that Highroad requires. It’s been a fun and challenging process and in hindsight, turned out really well.

It has been great following the team this season where they’ve already had some excellent success with the team racking up the wins in some of the most prestigious races in the world. It’s always great to see your work on the world stage, but cycling is that much more special, as the imagery is so dynamic and the events so emotional that it take our work to another level entirely.

Stay tuned for more from Highroad…. in the meantime, check out the Highroad Sports website for race updates and some great action photos of the team: http://www.highroadsports.com

Capo

Upland Sports Group, the owner of Capo Cycling Apparel has recently released their 2009 Spring/Summer collection. We worked closely with Rob and Gary at Capo to create these designs and it’s great to see them post-production and looking great. From what I hear from Rob and Gary, the reception with customers and shop owners is great – they really like the designs.

It’s always fun working with Capo. They have a great eye for something new and different and they allow me the freedom to explore new ideas. Their high quality fabrics and details really make a huge difference – both in function and in design – producing the best sublimated kits in the industry.

Check out all 7 of the Capo in-line kits (Atlas, Verde, Forza, Ronde, Modena, Stella and Fiora) here: http://uplandsg.com/capo

More Cycling…..

Sticking with the theme, we’re also wrapping up some designs for a new HED Cycling factory kit, a Boston Performance Coaching kit and starting a new design for Team GoGreen in Sinapore. I’ll post some final mockups here soon.

We’re also working on a new website for custom frame builder, Dick Drummond. Check back soon for more updates. His current site is located at: http://www.drummondcycles.com

That’s all for now. I’ll be posting some more on the other projects we’ve been working on next.