SGD.cc » uniform design

Capo

Brad — Sat, 01 Jan 2011 04:22:57 +0000

Collections

Each collection employs unifying elements: logos, colors, fabric, cut and design elements, to give the entire collection a cohesive feel. From year to year, we examine what was done in the past and couple that with the latest design ideas, trends and technology to create an ever-evolving and growing brand.

Catalogs

Dealer catalogs are often the first look at the new season of apparel. Each photograph, each line drawing and every description is given more emphasis. Our attention to the details: drawing each item to scale, illustrating each stitch type, zipper, and trim, all contribute to the image of this high quality and detail-oriented brand.

Logos

The Capo collections have developed to include several levels of technology, fabric spec and cut. We worked with Capo to develop sub-sets of logotypes to signify each of these levels within the collection. The logotypes were designed to complement not only the overall look and feel of the brand, but the design of the apparel within each level – considering the color palette and even the target audience for the particular pieces.

HTC-Highroad Kit

Brad — Sun, 12 Dec 2010 04:31:33 +0000

Photos: ©Tim De Waele

Columbia-HTC Kit

Brad — Sat, 04 Jul 2009 04:33:12 +0000

Photos: ©Tim De Waele

VeloNews

Brad — Sun, 11 Jan 2009 21:13:14 +0000

Some nice shots of the new racing kit and vehicles on VeloNews:

http://www.velonews.com/article/86458/columbia-highroad-even-more-ambitious-in-2009

CyclingNews.com feature

Brad — Sun, 11 Jan 2009 14:58:36 +0000

Check out the News Feature about the Columbia High Road launch and the new uniform on cyclingnews.com.

Here’s the link: http://www.cyclingnews.com/features.php?id=features/2009/columbia_launch09

Team Columbia – High Road Presentation

Brad — Sat, 10 Jan 2009 16:47:29 +0000

High Road presented the team today in Cala Serena, Mallorca. I’ve been fortunate enough to be here for the event and to get a firsthand look at the hours and hours myself and High Road have put into this new look. I must say, I wasn’t sure what the reception would be or how the final design would translate to fabric. I had a good idea and I was feeling pretty good about what we had come up with, but there’s always that question in the back of your mind as to whether or not you’ve been able to pull it off. I think we did. It looks great and I think it’s really going to turn some heads this season.

Here are a few quick from my point and shoot digital. There was a good representation of media there and I’m sure you’ll see quite a few good shots from the presentation and the press ride that followed. The kits look even better on the road.

As for the riding, I’ve been able to get in a few good ones already. I rode on Friday with four German guys, two of whom you may have heard of: Andreas Klöden and Danilo Hondo. Pretty cool. We rode 4.5 hours at an easy pace through the countryside south and east of Palma. After our coffee break, we had a brief hail storm (ouch), but other than that the weather was decent – cool and only some wet roads.

Today was beautiful here. It was the first day of full sun and the timing was great for the team presentation and the press shoot of the team on the road. I tagged along on the bike during the team ride and added a little more afterwards to take advantage of the beautiful day.

Looks like the weather here is going to stay nice, so more photos and lots more riding to come.

Cheers.